From In-Store to Omnichannel: How Mondelēz International Evolved Shopper Marketing Planning
Date & Time
Wednesday, May 6, 2020, 3:00 PM - 3:45 PM
Over the past several years, the shopper marketing team at Mondelēz International has evolved its
programming from an in-store focus to a full omni-channel experience. This evolution has impacted the entire process, from upfront planning with brand team partners, to agency concepting, to building out multi-faceted, omnichannel programs with retail customers.
In this session, attendees will: