Futurist Tom Edwards joins with Chris Erb, gaming industry leader and founder of Tripleclix, to explore new ways of connecting with the Gen Z shoppers who now represent 40% of all U.S. consumers and gamers overall — who make up two-thirds of the entire U.S. population.
Erb will explain how Tripleclix went beyond simply marketing through gaming to create authentic, culturally relevant connections that drove sales lifts. Edwards will then showcase how shifting consumer behavior and emerging technology is redefining the shopping and buying experience. The discussion will lean into pop culture (Star Wars, Fortnite, Pixar, The Matrix) as a bridge toward an intelligent future where personalization happens in real-time through physical and digital simulation.
This session is designed to:
- Educate marketers about driving sales and relevance through the alignment of gaming, lifestyle, and culture.
- Introduce a new set of “4P’s” to help marketers prepare for the cultural shift in consumer experiences and interfaces.
- Explore the various technologies that will comprise the future of shopping.