Chris Erb – Founder, TripleClix – Chris Erb is the founder, managing partner of Tripleclix. Tripleclix is a consumer focused, strategic marketing agency specializing in the gaming industry. Clients include AOR for Xbox partnership marketing, Wizards of the Coast, Warner Brothers, Kellogg’s, Mondelez, Gillette, and Hollister.
Prior to founding TripleClix, Chris served as the EVP of Brand Marketing for LEGENDARY ENTERTAINMENT, he was responsible for rebuilding the overall brand architecture and developing strategic programs that elevated LEGENDARY’s brand awareness. He oversaw a cross-functional team that built and executed branding strategies effective across all lines of the business, provided a backdrop for future strategic initiatives, and delivered a seamless message directly to consumers.
As VP of Brand Marketing for EA SPORTS, Chris Erb was responsible for driving strategy and marketing for the EA SPORTS brand. Christopher oversaw a cross-functional team that focused on consumer marketing, licensing, brand identity, consumer engagement, and brand partnerships. In addition, his team is responsible for partnership activation across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger Woods PGA Tour, NHL, NBA, NCAA, and Fight Night.
His leadership within the entertainment industry revolutionized the way EA SPORTS marketed to their consumers. His team pioneered applying the theatrical model of partnership and collaboration to video games and has been one of the driving forces behind bringing the EA SPORTS brand out of the living room and into the mainstream. He has helped develop EA SPORTS into a lifestyle brand that delivered new and engaging social and digital content to its consumers year round.
Christopher joined EA SPORTS in 2005 bringing with him more than 10 years of marketing and general management experience within the entertainment industry, including a successful career at Wizards of the Coast running the Pokémon and Dungeons and Dragons portfolios.