Head of Marketing – Beautyrest, Serta Simmons Bedding
Serta Simmons Bedding
Performance driven marketing leader with experience at several leading consumer brands (Porsche, Philips Consumer Electronics, Beautyrest, and Serta), spanning a variety of marketing roles specializing in brand management.
In my current role as the leader of the Beautyrest Brand for Serta Simmons Bedding, we are reinventing a heritage brand in a disrupted category with a completely consumer first mindset. In the last year, we have evolved the brand positioning and launched a new advertising campaign that is connecting with our consumers emotionally, presenting Beautyrest as an upgrade to their current sleeping experience.