Director of Business Leadership & Client Development
HMT Associates, Inc.
Laura is the Director of Business Leadership and Client Development at hmt associates. Laura’s passion for retail and the experiences it can bring for consumers has helped her drive success for almost every category of CPG across all channels of trade.
With 25 years of experience in driving client marketing solutions and strategies, Laura has become an expert in helping brands develop winning business strategies and successful sell-in and execution of omnichannel activation. Over the course of her career at agencies like DRAFTFCB, Ogilvy Action and Momentum Worldwide, she has worked with companies such as Kraft Heinz, Heineken, Procter & Gamble, Coca-Cola Company, United States Post Office, and Waste Management, helping to develop and implement a wide range of shopper marketing/activation annual plans as well as retail category and environmental design solutions.
Laura currently is a co-Adjunct Professor with Elizabeth on the faculty at Northwestern University teaching Shopper Marketing in the IMC Graduate Studies program, which was the first program of its kind anywhere in the world.