As a Senior Vice President of Caprē, Peter is a proven strategic marketing specialist and innovator, sharing world best practices with clients to drive sustainable growth. His extensive consumer and brand marketing subject matter expertise was developed over many years of working ia wide variety of roles at senior levels, both for, and as an advisor to the world’s leading CPG companies. He brings a passion for collaboration and empowerment that enables strategic and tactical change. Along the way, Peter followed his entrepreneurial passion, successfully owning and operating a chain of restaurants, honing his skills as a leader and developer of people. His most recent role prior to Caprē involved developing and delivering broad negotiation strategy and capability to clients in CPG, Retail and Finance sectors in Europe and the Americas.